Get new content on your web site every day, and we do all the work. Your Tip-of-the-Day automatically updates. So you’ve got a more-compelling invitation for listeners to visit than lame “CHECK OUT OUR WEB SITE” promo copy your competitor is airing.
In less than a minute, your webmaster can install The Money Pit Tip-of-the-Day. Just pick the size tip you’d like and copy-and-paste the code below.
Like The Money Pit Minute, there’s NO national advertiser. Sell it locally, and YOU keep the money.
Just paste a local sponsor logo next to it, and you’re good to go.
Add this code to any page on your website:
Optionally change 300 to your preferred width.
Tip #1: Advertisers love “actuals”
Ratings are only audience “estimates.” One reason Internet advertising is EXPLODING is that advertisers are under more and more pressure for accountability. Thus the appeal of server traffic statistics, “actual” data. Once you’ve installed The Money Pit Tip-of-the-Day, you can monitor, and tout, how many page views you got for the page it’s on, and how many click-throughs your local sponsor got, if you include a local sponsor logo and link.
Tip #2: Put the Money Pit Tip-of-the-Day on your station’s home page
That way, you’ll have bigger server stats to tout. When you mention this to your webmaster, nonchalantly ask him or her to put Tip-of-the-Day “on our index dot HTML page.” Then watch his-or-her reaction.
Caution: Never say that at a cocktail party. If you do, attractive people will run in the opposite direction, and you’ll end up surrounded by Bill Gates look-alikes!