Money Pit Media attracts active home improvers who are continually investing in their homes. Tom and Leslie connect your brand to their engaged audience by creating and publishing content across multiple platforms they will listen, watch and act on.
Integrate your messaging into our “appointment-listening” national weekly radio show and popular podcast garnering 3.8 million impressions per week.
From custom webisodes to co-op media tours to expert spokesperson talent, Tom and Leslie are seasoned on-camera veterans of more than 1,000 TV interviews.
Your brand presence can be anything from a display ad to custom content on our website, our weekly newsletter and our social communities.
Money Pit Media can produce expertly authored articles, tip series sheets, podcasts, videos, how-to-buy guides and more.
Add Money Pit Media to your in-store event or other activations and leverage our platforms to attract an audience.
Our influencers amplify the digital footprint of your brand through strategic sponsored social posts driving awareness and ROI.
Areas of Expertise
Rooted in their love for all things home-related and backed by unmatched expertise, Tom and Leslie engage their audience with insights and advice that inspires action. These talented influencers cover every area of the home, inside and out.
About Our Audience
Indexed against homeowners nationally, the Money Pit Media audience is four times more likely to purchase home improvement products once a month or more often. No house flipping here, just real advice to real homeowners on a continual quest to make their homes the best they can be.
Engaged & Qualified
Seek information to guide home-related purchases
Purchase Home Improvement Products Monthly or More Often
4X national average!
Self or family works with tools for a living
Actively improving and investing
Strong female presence
63% 25-54 yrs
72% 36-64 yrs
48% 45-64 yrs
Spanning multiple generations
Per partner Campaign
In the Past 12 Months
Social Media Followers
With a solid understanding of how homes work and how to make them better, Radio & Records calls Tom and Leslie “All Star Weekend Warriors.” Money Pit Media will create custom brand partnerships that leverage the special relationship Tom and Leslie have built with their community to tailor a campaign that meets your marketing objectives.
New Product Launch
Drive excitement around your next launch with help from Money Pit’s expert hosts.
To launch their new 60v line at LOWES, Greenworks deployed Integrated Product Features where expert hosts Tom Kraeutler and Leslie Segrete profiled the new products with editorially-styled segments inside the the national radio show. The turn-key campaign also included Radio Spots, Integrated Feature Product Giveaways and placement in a Television & Radio Coop Media Tours.
To launch their new consumer line of washer and dryers, SpeedQueen used a unique series of Personality Voiced Interstitials The campaign also included Integrated Product Features and a highly successful On-Air/Online/Social Sweepstakes.
The Home Depot tapped Tom as spokesperson to drive new product sales for Father’s Day gifts with . A veteran of over 2,000 television appearances, Tom hosted a Television & Radio Media Tour with dozens of television interviews on television and radio stations across the nation. The campaign also included Integrated Feature Product Giveaways, Integrated On-Air Interviews and several Sponsored Blog Posts.
To launch their new Vormax Plus self-cleaning toilet, American Standard did a product placement in The Money Pit’s Winter Home Products Television & Radio Coop Media Tour. The campaign also included Integrated Product Features and an Integrated On-Air Interview on the nationally syndicated Money Pit radio show.
To build brand awareness and drive reach with The Money Pit’s audience, HomeAdvisor used a weekly on-air sponsorship of the 888-MONEY PIT listener line securing brand promotion every time expert hosts Tom Kraeutler and Leslie Segrete invited listeners to call in their home improvement questions. The campaign also included Personality Endorsement Spots and Radio Sponsorship Billboard Announcement.
To help educate consumers on how door alignment impacts smart lock function and elevate brand leadership, Yale commissioned The Money Pit to help craft an Educational Video. Utilizing our technical expertise, talent and video production capabilities, the finished video assured improved smart lock installations and reduced consumer concerns over shortened battery life and deadbolt malfunction, that were actually caused by door alignment and not the lock.
To educate and drive brand awareness, Money Pit Media produced an Integrated Tip Feature Series on flooring for Lumber Liquidators. Expert hosts Tom Kraeutler and Leslie Segrete shared tips and ideas to inspire a wide variety of flooring projects. The campaign also included Personality Endorsement Spots Television Radio Coop Media Tours.
To highlight their expertise, promote pest control services and build brand, Orkin used Integrated On-Air Interviews with their expert being interviewed by hosts Tom Kraeutler and Leslie Segrete during the national radio show. The campaign also included Radio Spots, Custom Podcast Series and Banner Ads.
To build awareness of the product category, educate consumers and drive sales for spray foam insulation, Icynene used a Custom Branded eBook titled The Money Pit Guide to Insulation. Campaign also included Personality Endorsement Spots.
As part of its Corporate Social Responsibility (CSR) initiative, America Standard transformed a 12-unit building in NJ into permanent housing for those with special needs. The Money Pit was tasked to produce a Video Series over a 4-month period documenting the project and the amazing result of the effort.
To drive response, CliqStudios used an Integrated Tip Feature Series. Host Tom and Leslie provided unique kitchen tips and drove consumers to the CliqStudios website for lead generating free kitchen design help. Campaign also included Personality Endorsement Spots, Integrated On-Air Interview and Banner Ads.
To create buzz and drive leads to TUFT & NEEDLE’s website, Money Pit Media created a sweepstakes that was promoted on-air and on-line. The campaign also included host-voiced Endorsement Spots, Integrated Products Features, and an On-Air INterview with TUFT & NEEDLES’s co-founder.
To provide an integrated on-air, and online content experience, Money Pit Media created an online home improvement trivia game and sweepstakes. Time to coincide with Tom & Leslie’s book launch, the campaign drive millions of impressions for Rinnai, Lifetime Sheds, EZ Water and other manufacturers.
To create awareness, buzz and millions of impression for tools and products available at The Home Depot, Money Pit Media created a multi-media On-Air/Online Sweepstakes that awarded bonus entries for social media sharing driving millions of impressions. The campaign also included Radio Sponsorship Billboard Announcement, as well as On-Air and On-Line Integrated Product Features.
Mr. Beams leveraged Tom and Leslie’s influencer status and social media reach with a Social Media Campaign and Sponsored Blog Posts featuring a wide variety of Mr. Beams product features and benefits. The campaign also include Radio Spots on the national radio show and Integrated Feature Product Giveaways.
To launch their new consumer line of washer and dryers, SpeedQueen used a multi-week On-Air/Online Sweepstakes to promote new product line and build brand awareness. Campaign also included Integrated Product Feature and Personality Endorsement Spots.
“The Money Pit has driven awareness and sales for Generac’s standby and portable generator products. Tom and Leslie are creative and effective partners that know how to engage and inspire their growing audience of consumers interested in improving and maintaining their homes.”
Clement FengChief Marketing Officer – Generac
“Tom Kraeutler and Leslie Segrete have done a fantastic job in collaborating with us to develop an authentic brand message that resonates with their captive audience. They are true home improvement experts who deliver exciting content on a weekly basis. A perfect fit for our brand.”
“Tom Kraeutler and Leslie Segrete have done brilliant work representing our products. They help homeowners understand how their plumbing works, which translates into confidence and enthusiasm for bathroom and kitchen remodels. We also value Tom’s rapport with contractors, who appreciate his respect for and knowledge about their craft.”
Jeannette LongVice President, Marketing Communications – America Standard Brands
“The Money Pit has been a great partner for The Home Depot, executing wide-raging promotions that delivered fantastic results. Hosts Tom & Leslie are well-respected industry influencers and their team is professional, responsive, creative and very easy to work with. Most recently, their Weekend Warrior Sweepstakes delivered significant awareness for The Home Depot and our manufacturer partners amongst their dedicated audience of home improvement & décor enthusiasts, both on-air and online.”
Jeff CliffordSenior Manager, Digital Content – The Home Depot
“Tom Kraeutler, Leslie Segrete and The Money Pit have been effective promotional partners for LL Flooring. They easily communicate the benefits of our products to consumers who appreciate and trust their friendly, authoritative style.”
Marco PescaraCMO Marketing + Merchandising – Lumber Liquidators
Ready to learn more? Contact us and lets get the ball rolling!