Money Pit Media
Solutions for Home Improvement Brands
Content That Engages
Money Pit Media attracts active home improvers who are continually investing in their homes. Tom and Leslie connect your brand to their engaged audience by creating and publishing content across multiple platforms they will listen, watch and act on.
Audio
Integrate your messaging into our “appointment-listening” national weekly radio show and popular podcast garnering 3.8 million impressions per week.
Video
From custom webisodes to co-op media tours to expert spokesperson talent, Tom and Leslie are seasoned on-camera veterans of more than 1,000 TV interviews.
Digital
Your brand presence can be anything from a display ad to custom content on our website, our weekly newsletter and our social communities.
Native
Money Pit Media can produce expertly authored articles, tip series sheets, podcasts, videos, how-to-buy guides and more.
Live
Add Money Pit Media to your in-store event or other activations and leverage our platforms to attract an audience.
Social
Our influencers amplify the digital footprint of your brand through strategic sponsored social posts driving awareness and ROI.
Areas of Expertise
Rooted in their love for all things home-related and backed by unmatched expertise, Tom and Leslie engage their audience with insights and advice that inspires action. These talented influencers cover every area of the home, inside and out.
Remodeling
Decorating
Smart Homes
Maintenance
About Our Audience
Indexed against homeowners nationally, the Money Pit Media audience is four times more likely to purchase home improvement products once a month or more often. No house flipping here, just real advice to real homeowners on a continual quest to make their homes the best they can be.
72%
Engaged & Qualified
Seek information to guide home-related purchases
48%
Purchase Home Improvement Products Monthly or More Often
4X national average!
30%
Tradesman
Self or family works with tools for a living
93%
Own Home
Actively improving and investing
53% Male
47% Female
Strong female presence
63% 25-54 yrs
72% 36-64 yrs
48% 45-64 yrs
Spanning multiple generations
Reach
45.7M
Average Impressions
Per partner Campaign
1B
Total Impressions
In the Past 12 Months
450+
Radio Stations
550,000+/mo
Podcast Impressions
39,000+/wk
Newsletter Subscribers
100M+/yr
TV Impressions
105,000+
Social Media Followers
2M+/mo
Website Impressions
Brand Partnerships
With a solid understanding of how homes work and how to make them better, Radio & Records calls Tom and Leslie “All Star Weekend Warriors.” Money Pit Media will create custom brand partnerships that leverage the special relationship Tom and Leslie have built with their community to tailor a campaign that meets your marketing objectives.
New Product Launch
Drive excitement around your next launch with help from Money Pit’s expert hosts.
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Greenworks Product Features
To launch their new 60v line at LOWES, Greenworks deployed Integrated Product Features where expert hosts Tom Kraeutler and Leslie Segrete profiled the new products with editorially-styled segments inside the the national radio show. The turn-key campaign also included Radio Spots, Integrated Feature Product Giveaways and placement in a Television & Radio Coop Media Tours.
SpeedQueen Integrated Tips & Spots
To launch their new consumer line of washer and dryers, SpeedQueen used a unique series of Personality Voiced Interstitials The campaign also included Integrated Product Features and a highly successful On-Air/Online/Social Sweepstakes.
Home Depot Father’s Day Media Tour
The Home Depot tapped Tom as spokesperson to drive new product sales for Father’s Day gifts with . A veteran of over 2,000 television appearances, Tom hosted a Television & Radio Media Tour with dozens of television interviews on television and radio stations across the nation. The campaign also included Integrated Feature Product Giveaways, Integrated On-Air Interviews and several Sponsored Blog Posts.
American Standard Media Tour
Brand Awareness
Raise your brands profile through high-frequency vehicles aimed at a target audience that’s ready to purchase.
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Home Advisor Listener Line Sponsorship
To build brand awareness and drive reach with The Money Pit’s audience, HomeAdvisor used a weekly on-air sponsorship of the 888-MONEY PIT listener line securing brand promotion every time expert hosts Tom Kraeutler and Leslie Segrete invited listeners to call in their home improvement questions. The campaign also included Personality Endorsement Spots and Radio Sponsorship Billboard Announcement.
Lutron Produced Radio Spot
To maintain brand awareness, Lutron used produced Radio Spots aired weekly on national radio show. Campaign also included on-air & Integrated Feature Product Giveaways
Yale How-To Video
To help educate consumers on how door alignment impacts smart lock function and elevate brand leadership, Yale commissioned The Money Pit to help craft an Educational Video. Utilizing our technical expertise, talent and video production capabilities, the finished video assured improved smart lock installations and reduced consumer concerns over shortened battery life and deadbolt malfunction, that were actually caused by door alignment and not the lock.
DynaTrap Digital Banner Campaign
To build brand, DynaTrap used Banner Ads on MoneyPit.com. Campaign also included Integrated Product Features Integrated Feature Product Giveaways.
Native Advertising
Showcase your brands expertise though integrated content created just for your brand.
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Lumber Liquidators Integrated Tips
To educate and drive brand awareness, Money Pit Media produced an Integrated Tip Feature Series on flooring for Lumber Liquidators. Expert hosts Tom Kraeutler and Leslie Segrete shared tips and ideas to inspire a wide variety of flooring projects. The campaign also included Personality Endorsement Spots Television Radio Coop Media Tours.
Orkin Integrated Interview Series
To highlight their expertise, promote pest control services and build brand, Orkin used Integrated On-Air Interviews with their expert being interviewed by hosts Tom Kraeutler and Leslie Segrete during the national radio show. The campaign also included Radio Spots, Custom Podcast Series and Banner Ads.
Icynene eBook
To build awareness of the product category, educate consumers and drive sales for spray foam insulation, Icynene used a Custom Branded eBook titled The Money Pit Guide to Insulation. Campaign also included Personality Endorsement Spots.
American Standard CSR Campaign
As part of its Corporate Social Responsibility (CSR) initiative, America Standard transformed a 12-unit building in NJ into permanent housing for those with special needs. The Money Pit was tasked to produce a Video Series over a 4-month period documenting the project and the amazing result of the effort.
Lead Generation
Drive qualified sales leads through a wide variety of media channels.
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CliqStudios Integrated Tip Series
To drive response, CliqStudios used an Integrated Tip Feature Series. Host Tom and Leslie provided unique kitchen tips and drove consumers to the CliqStudios website for lead generating free kitchen design help. Campaign also included Personality Endorsement Spots, Integrated On-Air Interview and Banner Ads.
HomeAdvisor Endorsement Spots
To drive leads and web traffic, HomeAdvisor used Tom and Leslie voiced :30 endorsement spots promoting their URL and APP. The campaign also included On-Air Sponsorships and Billboards.
Tuft & Needle Sweepstakes
To create buzz and drive leads to TUFT & NEEDLE’s website, Money Pit Media created a sweepstakes that was promoted on-air and on-line. The campaign also included host-voiced Endorsement Spots, Integrated Products Features, and an On-Air INterview with TUFT & NEEDLES’s co-founder.
Social Buzz
Leverage Money Pit Media’s influencers to create buzz and drive engagement matched to your exact demographic.
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My Home, My Money Pit: Adventure Game & Sweepstakes
To provide an integrated on-air, and online content experience, Money Pit Media created an online home improvement trivia game and sweepstakes. Time to coincide with Tom & Leslie’s book launch, the campaign drive millions of impressions for Rinnai, Lifetime Sheds, EZ Water and other manufacturers.
Home Depot Social Sweepstakes
To create awareness, buzz and millions of impression for tools and products available at The Home Depot, Money Pit Media created a multi-media On-Air/Online Sweepstakes that awarded bonus entries for social media sharing driving millions of impressions. The campaign also included Radio Sponsorship Billboard Announcement, as well as On-Air and On-Line Integrated Product Features.
Mr. Beams Social Media Campaign
Mr. Beams leveraged Tom and Leslie’s influencer status and social media reach with a Social Media Campaign and Sponsored Blog Posts featuring a wide variety of Mr. Beams product features and benefits. The campaign also include Radio Spots on the national radio show and Integrated Feature Product Giveaways.
SpeedQueen Sweepstakes
To launch their new consumer line of washer and dryers, SpeedQueen used a multi-week On-Air/Online Sweepstakes to promote new product line and build brand awareness. Campaign also included Integrated Product Feature and Personality Endorsement Spots.
Some of our Advertisers
“The Money Pit has been a great partner for The Home Depot, executing wide-raging promotions that delivered fantastic results. Hosts Tom & Leslie are well-respected industry influencers and their team is professional, responsive, creative and very easy to work with. Most recently, their Weekend Warrior Sweepstakes delivered significant awareness for The Home Depot and our manufacturer partners amongst their dedicated audience of home improvement & décor enthusiasts, both on-air and online.”
“Tom Kraeutler and Leslie Segrete have done brilliant work representing our products. They help homeowners understand how their plumbing works, which translates into confidence and enthusiasm for bathroom and kitchen remodels. We also value Tom’s rapport with contractors, who appreciate his respect for and knowledge about their craft.”
“Tom Kraeutler, Leslie Segrete and The Money Pit have been effective promotional partners for LL Flooring. They easily communicate the benefits of our products to consumers who appreciate and trust their friendly, authoritative style.”
“Tom Kraeutler and Leslie Segrete have done a fantastic job in collaborating with us to develop an authentic brand message that resonates with their captive audience. They are true home improvement experts who deliver exciting content on a weekly basis. A perfect fit for our brand.”
“The Money Pit has driven awareness and sales for Generac’s standby and portable generator products. Tom and Leslie are creative and effective partners that know how to engage and inspire their growing audience of consumers interested in improving and maintaining their homes.”
This is our third year partnering with The Money Pit because of the support we receive from their loyal listeners. It’s been great working with Tom and Leslie to help promote our product and service, and we look forward to a long and prosperous partnership.
Contact Us
Ready to learn more? Contact us and lets get the ball rolling!