Demographics Top Reasons Consumers Contact The Money Pit Homeowners spend money on their homes like crazy. It is usually for one of two reasons. They want to fix something. They want to improve something. They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them. The Money Pit Audience Frequently asks for Product Recommendations Almost 15% asks Tom & Leslie directly which products they should buy! The Money Pit Audience are Do-It-Yourselfers The Money Pit Media audience is nearly twice as likely to consider themselves “Total Do-it-Yourselfers.” And 93% own their own homes. They are prime consumers and ready to buy! Nearly half are female Audience over-indexes with High Income Homes Adults 18+ HHI $150,000 Two-thirds are in the prime remodeling ages: 25-54 yrs old 34% have children under 18 They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them. The Money Pit Audience are Active Purchasers of Home Improvement Products The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.