Channellock: New Products and Innovations with Xtreme Leverage Technology
Tom Kraeutler: This is the Money Pit’s top product podcast. I’m Tom Kraeutler.
Leslie Segrete: I’m Leslie Segrete.
Tom Kraeutler: This broadcast is coming to you from the 2014 National Hardware show in Las Vegas, Nevada. Every do-it-yourselfer has an arsenal of hand tools in their belt. Channellock is one of the names that we’ve come to know and trust [in that space 00:00:29].
Leslie Segrete: That’s right. Here to talk about Channellock’s newest products is Ryan DeArment. How are you doing?
Ryan DeArment: Good. Glad to be here.
Tom Kraeutler: Channellock has been around a long time. In fact, I share something in Channellock. Your product was built the same year my house was built, 1886. Almost 130 years old.
Ryan DeArment: Yeah, 128 years. We are based in Neville, Pennsylvania, which is South of Lake Erie.
Tom Kraeutler: Imagine that the carpenters and the plumbers that build my first house could have used one of the very first Channellocks …
Leslie Segrete: They probably did.
Tom Kraeutler: … that came off the line.
Leslie Segrete: They were all excited by their newest tool.
Tom Kraeutler: New tool, right?
Ryan DeArment: Yeah. Actually, back then, we were a blacksmith shop. We made tools for shoeing horses, hoof parts, knives, anvils, hammers.
Tom Kraeutler: The Channellock plier hadn’t been invented yet?
Ryan DeArment: No. The pump plier didn’t come around until about 1933.
Tom Kraeutler: I’m sure it was used in a repair or two then.
Ryan DeArment: Yeah. That was the evolution of the economy away from horses and wagons to cars and indoor plumbing, so there was a need for a quick adjustment tool for adjusting the water pump of an automobile and then plumbing going into home.
Tom Kraeutler: So many people still calls those water pump pliers today.
Ryan DeArment: Mm-hmm (affirmative). That’s where that term comes from.
Tom Kraeutler: You have some new developments, some new products that you’re bringing out. One’s called the E Series. What’s that all about?
Ryan DeArment: The E series is a evolution of what we call our XLT Extreme Leverage Technology. We redesigned our lineman plier sot hat the leverage point, the rivet, is moved closer to the cutting edge. That’s where you get your ease of cut when you’re cutting harder metals and steels. What we’ve done is taken that platform and come out with a new line of pliers that are more slender. The long nose is a little bit longer. It’s got a longer cutting [width 00:02:06], cutting edge. It has this extreme leverage technology. Comparing it to, say like a Klein or a Knipex, similar plier, we usually say 14 to 30% greater ease of cut in cutting the same material.
Leslie Segrete: It’s true. If you don’t get that right leverage … I know for me, I have a hard time sometimes with hand strength just cutting through something that’s a little bit thicker. It is very helpful.
Tom Kraeutler: Yeah, you end up putting it on your leg and like leaning into it. Trying to squeeze it or …
Ryan DeArment: Step on it.
Tom Kraeutler: Yeah, step on it.
Leslie Segrete: We all have a silly … leaning on a counter.
Ryan DeArment: What’s nice about this leverage and this tool itself is that the smaller tools will cut what bigger tools do. You take a weight out of your tool belt or tool box that your walking around the house, like I said, a tool belt on, you can take five, six ounces by putting in an eight inch lineman plier instead of a ten inch or a nine inch.
Tom Kraeutler: Pretty much doing more with less.
Ryan DeArment: Right, exactly.
Tom Kraeutler: Aside from the pliers and the cutters that you guys are known for, you guys are also developing screwdrivers.
Ryan DeArment: Yeah.
Tom Kraeutler: We think about what could be new with a screwdriver. How do you take the innovation that you come up with through technology, like extreme leverage technology, how do you apply that to there products like screwdrivers?
Ryan DeArment: Really for us, the story on the screwdriver is it’s American made. Right now, we have a line of screwdrivers that come from Chine. We’ve found a source. They’re high quality, chrome vanadium seals. The shaft’s actually chrome plated. It’s not a satin powder coated finish. [True 00:03:24] acetate handle.
There’s a lot of people out there claiming to have the clear acetate style handles, but it’s not true acetate. It’s a knock off and epoxy and it looks … the different between acetate is it’s so durable and last so long and it cleans up very easily.
Leslie Segrete: I still have acetate tools from my dad.
Ryan DeArment: It’s funny. In the states, acetate handles rule the market. It’s something we needed to come out. There’s a call for an American made, high quality, national branded driver. We’re trying to answer that call.
Leslie Segrete: Are those currently on the market now?
Ryan DeArment: We’re actually just introducing them at the show to the retailers and wholesalers, so hopefully they’re be in the market by early September.
Leslie Segrete: That’s great.
Tom Kraeutler: Where can consumers go for more information?
Ryan DeArment: Www.channellock.com is a great source for the brand info and the product and who we are and what we do. We’re available online almost through every online retailer brick and mortar store out there.
Tom Kraeutler: Terrific. Ryan DeArment, thank you so much for stopping by the Money Pit’s top product podcast. Channellock, a name that we’ve known for 127 years out with some new innovations.
Ryan DeArment: Thank you very much.