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"Which House Would You Rather Live In?" is a compelling 25-second video featuring a test by the Research Center of the Insurance Institute for Business & Home Safety (IBHS) demonstrating FORTIFIED™ construction vs. conventional construction. FORTIFIED™ construction is a set of engineering and building standards designed by IBHS to strengthen buildings by upgrading particular components and systems that will reduce damage from natural disasters. The video highlights the critical importance of taking effective steps to prepare buildings to better stand up to Mother Nature.

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