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It IS Easy Being Green

Study Finds Americans Want to Do Their Part

It turns out Americans are not the gas-guzzling, wasteful, energy hogs they appear to be. When it comes to doing their part for the environment, Americans may be greener than they think.  A new study* finds more than 84 percent of those asked believe "it is a moral obligation" to care for the environment and 86 percent already take part in at least one green activity. Things like conserving energy at home, recycling, driving a fuel efficient car, buying recycled products or picking up litter.

An increase in media coverage of environmental topics is most likely the reason that the study finds 40 percent of consumers saying they are more aware of environmental issues now than they were in 2006. And 81 percent say the current focus on environmental issues is "here to stay" rather than a "passing fad." The study also found that Americans would be willing to do even more if they understood how a specific action could help the environment as well as benefit them personally. In fact, 78 percent said they are "willing to make a lifestyle change for the good of the environment."

While many responded that "the best way to solve current environmental problems" is through individuals and businesses taking responsibility, most admit they can't distinguish between the reality and the hype, and report it is hard to know what actions are truly good for the environment.

There are a lot of very specific things you can do easily and inexpensively to help. One idea is to change your five most used light bulbs to energy efficient compact fluorescent bulbs. Visit www.epa.gov to learn more. You will also find a video podcast of a room by room tour of every room in the house where you can save energy.

*Source: The study "Moving Consumers from Green Interest to Green Action" by Insight Research Group in partnership with HGTV and the Natural Resources Defense Council.

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