Remodeling Return on Investment

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kaschmidtke@yah...
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Q:

If the average ROI on any given remodeling project is something like 65-70% (meaning you recoup only 60-70% of the cost, which is what the Cost Value report done every year by Remodeling Magazine typically shows) - then from a financial point of view, why would you ever do a remodeling project? What am I missing here? Thanks in advance, Kurt