Paint and Prime in One Step with Behr Premium Plus Ultra

Interior paint cuts down on painting steps with superb coverage

BEHR Paints introduces new BEHR Premium Plus UltraTM Interior Paint, offering homeowners a colorful way to paint and prime all in one. The revolutionary formula doubles as both paint and primer to form a liquid safeguard that covers existing or uncoated surfaces without the need for a separate primer. It will preserve your home’s interior finish for years to come, so you won’t have to paint as often.

Complementing BEHR's new Premium Plus Ultra Interior paint, BEHR has launched a boutique, hand-selected palette of 386 colors that gives do-it-yourselfers a canvas to express their tastes and creativity. From relaxing, organic-toned neutrals to more saturated and vibrant hues, you can choose from a designer-inspired palette that makes it easy to combine colors into harmonious, contemporary, classic, and personal color schemes—schemes that are easy to live with, with finishes that are easy to take care of.Behr Premium Plus Ultra Interior
 
Formulated to deliver outstanding coverage, BEHR Premium Plus Ultra Interior utilizes NanoGuard® technology to help provide a denser, harder, and more durable paint film. When dry, BEHR Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains, and dirt, so it’s perfect for any room in the house. What’s more, all sheens resist penetration by common household stains and abrasions, so spills and marks are easier to wipe away. And, they feature advanced colorant technology, which offers superior ability to hide the surface that’s being painted.
 
Demonstrating advances in product formulation, BEHR developed the new line as a low-VOC product equal to the quality and performance of many higher-VOC finishes. BEHR Premium Plus Ultra Interior is available in quart and gallon sizes of Flat, Eggshell, Satin, and Semi-Gloss sheens. For more information, visit www.behr.com or The Home Depot stores nationwide. Now you can paint and prime with a single brush stroke.

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