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Introducing Vax® – A New Generation Of Vacuum Cleaners

Designed With You In Mind™

Vax® is calling all consumers to stand up straight and tall for the introduction of a vacuum that puts your comfort first!  A new generation of Vax vacuum cleaners was unveiled today.  The Vax X3 and X5 have been designed to take the chore out of vacuuming with user-focused engineering that minimizes the aggravation of stretching and bending that’s associated with other upright vacuum cleaners.

The Vax bagless uprights, the first new vacuum cleaner brand to be launched in the United States in almost three years, will be available to consumers exclusively through Best Buy stores nationwide beginning in September 2005.

 “Vax is all about the people who use vacuum cleaners and know the vacuuming experience all too well,” said Lisa Schroll, Vax brand advertising manager. “Our design philosophy called Next Clean combines proven cleaning effectiveness with recognition of the needs of the user. We listened to what users were saying about one of their least desirable chores and came up with a product designed with them, their comfort and well-being in mind.”

The new line of Vax vacuum cleaners offer consumers features that enhance the experience of vacuuming while reducing the constant need to lean over or kneel in front of the machine. The new Vax models X3 and X5 include:

• Automatic Cord Rewind: An automatic cord rewind operated by a foot switch allows all 27 feet of the power cord to neatly retract into the upright vacuum so consumers no longer will find themselves hunched over an upright struggling to wind up a cord or fighting to release tangled knots.
• 12 amp two-motor system: A powerful 12 amp two-motor system with separate brush roller motor is designed to optimize cleaning performance with less wear on carpets. The separate motor allows the brush roll to be shut off, allowing for movement from carpet to bare floor with the flip of a switch for scratchless bare floor cleaning.
• Fingertip Controls: The power on/off and brush roll shut-off switches are located in the comfort grip handle for effortless control.  Vax keeps users off the floor during vacuuming by locating controls at the fingertip.
• Integrated Wand System:  With the push of a button, the ready-to-use front-mounted cleaning wand with extendable hidden stretch hose gives more than 11 ft. of reach allowing a user to transition from vacuuming the floors to cleaning the crevices in the ceiling.
• Superior Filtration System: Vax offers a lifetime washable HEPA filter which traps 100% of pollen and ragweed. 
• Bottom release dirt cup: This feature allows for easy dirt removal with a simple push of a button and no messy filters to fight with. The dirt empties from the bottom, reducing interaction with the dirt and the opportunity for dust to return to the air in your home.
• Two-year warranty: Vax comes with a two-year warranty and offers additional standard features, such as automatic height adjustment, an over-sized soft-touch bumper, headlight and a brush view window.

The Vax products will be available at Best Buy stores in two models in September.  Retail price for the X3 is $249, while the X5 will retail for $299.

In addition to the standard accessories, the X5 includes the Vax Max System complete with a rotating Turbo Brush, Flex-n-Hold Nozzle and replaceable scented exhaust chamber filters available in an assortment of fragrances. The Turbo Brush is an air-powered hand brush perfect for removing pet hair and lint from upholstery or stairs.  Designed for those hard to reach, awkward areas, the Flex-n-Hold Nozzle is a shapeable hose ideal for accessing places like ceiling fans, cabinet tops or the top of the refrigerator.

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