EcoTouch insulation helps homes stay cooler in the summer and warmer in the winter. The guaranteed thermal performance of EcoTouch insulation will reduce monthly heating and cooling costs for the life of the home. EcoTouch is the reinvention of fiberglass insulation from Owens Corning, the industry leader that invented fiberglass insulation. EcoTouch is third party certified to include a minimum of 30 percent post-consumer recycled content and a minimum of 50 percent total recycled content, the highest available in fiberglass insulation, giving homebuyers environmental peace of mind. Retail price is $15.87 per roll. Visit www.OwensCorning.com for more info.