Pantone’s New “minion Yellow” Color is Far from Despicable

The global color authority creates a jovial hue that reflects the popular characters from the Despicable Me series and upcoming Minions movie.

Movies and TV shows often lend themselves well to the creation of specialty products. (Think Banana Republic’s Mad Men collection or MAC Cosmetics’ Maleficent makeup line.) Now Hollywood can add specialty color creation to its list of achievements, thanks to the launch of Pantone’s Minion Yellow, which is based on the cartoon characters bearing that name.

“We thoughtfully considered the characters’ aura to ensure PANTONE Minion Yellow is the exact right hue.”

After musician and soundtrack creator Pharrell Williams noted that people need energizing color in their lives, Pantone went to work with Illumination Entertainment and Universal Partnerships & Licensing on creating a new color inspired by the lively, lovely sidekicks in the Despicable Me franchise.

“When developing the color, we worked directly with the animation team at Illumination, and we thoughtfully considered the characters’ aura to ensure PANTONE Minion Yellow is the exact right hue,” Laurie Pressman, vice president of Pantone Color Institute, stated in a news release.

Although the company has created palettes inspired by public personas, this is the first time it has created and named a color based on a character. The company will add the hue to its Fashion, Home + Interiors color palette.

“Pantone has long established its reputation as the global color authority,” said Jamie Stevens, Universal Partnerships & Licensing’s executive vice president of global retail development. “We are thrilled that their color experts saw market demand for yellow and looked to the Minions, as global pop culture icons, to add into its yellow spectrum.”

Sunny colors are expected to be on the rise this fall, per Pantone’s fashion report, which notes that the comforting, golden-yellow Oak Bluff is popular.

The post Pantone’s New “Minion Yellow” Color Is Far From Despicable appeared first on Industry Edge.

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