Testimonials
Read what radio stations, sponsors and guests have to say about The Money Pit:
"These days, every show must deliver good radio and create great revenue. The Money Pit is the
perfect tool for both of these needs."
Phil Boyce
PD, WABC
"In our sales department, The Money Pit equals new clients. In my world, Tom and Leslie have the knowledge and chemistry to consistently deliver a top-shelf weekend show aimed right at the HGTV crowd."
Greg Foster
Director of Programming, 570 KNRS Salt Lake City
"The Money Pit is the model for the future of syndicated programming. They take affiliate support to a whole new level."
Paul Giammarco
Program Director, WPRO
"AARP's work with Tom and Leslie on the Home Makeover project delivered a result that was successful beyond our wildest expectations. They are a creative, professional team who has consistently gone the extra mile to deliver results for all our initiatives."
Elizabeth Bradley
Director of Integrated Communications, AARP
"No other syndicated show we work with works harder to help us make money."
Joe Lembo
Director of Sales, WPRO/Providence, RI
"We were about to do what lots of stations do, sell brokered time on the weekend. Then we heard about The Money Pit, from one of our Citadel sister stations. Now, The Money Pit is making us money, and not just on the station that carries the show. The Money Pit showed us how to get our whole cluster on home improvement buys."
Bonnie Gomes
General Manager, WXLM, New London, CT
"I think weekends are too important to have our stations sound like they're on auto-pilot. Tom & Leslie not only sound like part of KFNC FM's on-air family, I feel like they've joined our Sales team!"
Leslie Pardue
Corporate Director of Programming, News-Talk-Sports
Cumulus Media, Inc.
"We already had a Home Improvement show, and we dropped it to switch to The Money Pit! Recently, when Leslie appeared in the market, I saw firsthand how engaging she and Tom make the topic. Our Sales people are excited."
Scott Hennen
General Manager, WDAY, Fargo, ND
"Your show continues to be very successful on our station, so much so that we have a new Title Sponsor. As soon as the old Title Sponsor Contract expired at the end of August, Middletons Furniture and Appliance jumped on this opportunity immediately. They have wanted this for over a year."
Mark Truppner
Program Director, KVML
"The service and support from your show has been outstanding."
Tim Huml
Program Director, WCLO
"The Money Pit is an excellent example of the new breed of home improvement shows that are capable of bringing new audiences to talk stations and lots of extra revenue."
Michael Harrison, Editor & Publisher
Talkers Magazine
"Going on the air with The Money Pit is always a pleasure. I can count on talking content and avoiding banter."
Bob Vila
Home Improvement Television Host
"I've never heard a better home improvement program. The Money Pit proves that it's not just a guy thing. Their on-air conversations sound like it's over the backyard fence, and they can fix that, too. And they keep the perspective of home improvement at the "have fun" level. That's important to me."
David Bernstein
President of Bernstein Talent, NYC
"Consumer home improvement sales have really taken off in recent years and The Money Pit has done an excellent job of keeping do-it-yourselfers and expert enthusiasts informed on the latest issues, tips and trends while entertaining them along the way."
Scott Bannell
Director of Advertising, Stanley Tools
"The Money Pit is audience participation at its best. Listeners want to call because it makes home improvement fun and easy. When I hear KFOR listeners calling the Money Pit every week, I know they have connected with our audience.
Coby Mack
Director of Operations, KFOR, Lincoln, NE
"The Money Pit is an extremely effective way to reach DIY consumers with our story through a variety of channels. Hosts Tom Kraeutler and Leslie Segrete are very knowledgeable and well respected experts who identify home improvement trends and educate consumers with helpful tips making them a great fit for our brand."
Carl Hedlund
President and CEO, Therma-Tru Doors
These folks really get it!"
Dick Rakovan
Senior Vice-President/Stations
Radio Advertising Bureau
"The Money Pit is one of the liveliest, most entertaining shows I have ever heard -- and it's extremely educational too. It offers sound, easy-to-understand advice about real-world home improvement projects, backed by years of "been-there, done-that" experience. Beyond that, their program is just plain fun to listen to!"
Dan Harrell
Director of Marketing
Zircon Corporation
"We chose The Money Pit for KHNR for two reasons. The camaraderie between the hosts is perfect. They're balanced, entertaining and, above all, informative. Secondly, they teach in an easygoing manner. It's like getting great advice from your neighbor."
Michael Shishido
Program Director, KHNR, Salem Media, Honolulu
"Whenever the products I represent have been involved in The Money Pit, I've been impressed with the product knowledge they command and just how expertly they convey the useful benefits and applications for these products to save their listeners time and frustration as they undertake Home Improvement projects."
Dave Hazelwood
Director of Marketing, Ridgid Tool
"The Money Pit has great insight into and a keen understanding of the home improvement trends and products homeowners want."
Frank Rothing
Corporate Advertising Manager, Ace Hardware Corp., Oak Brook, IL
"America's best home improvement radio show."
Ken and Daria Dolan
Hosts of CNN's Dolan's Unscripted and best-selling authors
"The Money Pit team rides on the cutting edge of home improvement media. They are innovative, entertaining and fun, and the integrated approach they take to promoting our products has been highly effective."
Henry Ferris
Brand Director for Craftsman Tools
"When The Money Pit came to our attention we knew it was a winner! While I get frustrated doing my own home repair, I learn from the show how to do it right the first time and have fun home improving. I have also never seen a show fill so fast with sponsors, we're sold out, there's a waiting list"
Charlie Kampa
Program Director, KBRF
"The Money Pit brings the kind of personality and entertainment audiences crave to the consumer "how-to" shows."
Rick Jensen
Program Director, 1150 AM WDEL
"Homeowners comprise a very desirable audience for any commercial radio station. Homeowners who do their own home improvements are even more desirable to advertisers. The Money Pit hosts really know their stuff, and they'll share their expertise with your listeners. What more could you want from an easy-to-sell program?"
Dan O'Day
Radio Programming Consultant
"If I were airing some other program on Saturday afternoon, I would be trading spaces for the best home improvement show on radio. Our listeners respond to The Money Pit more than any weekend show we air. I think the reason is because The Money Pit not only gives great advice, but it is also great radio! They make the show fun to listen to and easier to sell. A prospect doesn't have to listen to a demo very long before realizing that The Money Pit is engaging and has appeal."
Dave Jones
General Manager, WRJZ
"It's no surprise that The Money Pit is enjoying the success it's having nationally. The hosts are naturals with an audience that appreciates their abundant knowledge, delivered in a no-nonsense, listener friendly style. Not only have our station's regular advertisers enjoyed success, the show is a magnet for non-traditional radio clients and a money-maker for the station."
Frank Calderaro
General Manager, WCTC
"The show is perfectly timed for Saturday afternoons when most home improvements are being done or thought about. The educational process The Money Pit provides is a key part of the success of the show. Our audience tends to be upper-income and not traditionally thought of as do-it-yourselfers. Yet, they are incredibly responsive to the show…it's informative, educational and entertaining. We've had a core group of non-traditional radio advertisers sponsor the show for as long as it's been on. These are home improvement sponsors we never would have had without The Money Pit."
Keith Lyons, General Manager, KBNP
"The Money Pit is the most energetic and informative home improvement programs in our area. Our listeners love it!"
Dave Baker
Program Director, WDXY
"The Money Pit has been a valuable addition to our weekend lineup. The subjects you cover are excellent and timely, along with the sparkling personalities of the hosts and a very upbeat presentation; make it one of our most saleable weekend programs and an anchor on our schedule for many years. You guys make boring home fix-ups entertaining! And the audience loves the giveaways!"
Benji Carle
General Manager, NewsTalk 1240 WBCF, Alabama
"The Money Pit represented immediate big ticket sales from businesses that were not regular advertisers on our station...it was found money"
Art Camiolo
General Manager, Mega Communications Radio, Philadelphia, PA